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About the Book
Synopsis
Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand new volume that reframes the lessons of The Tipping Point in a startling and revealing light.
Why in the late 1980s and early ’90s did Los Angeles become the bank robbery capital of the world? What is the Magic Third and what does it have to do with racial equity? What do big cats and clusters of teen suicide have in common? These are just some of the questions Malcolm Gladwell addresses in this provocative new work, which revisits the phenomenon of social epidemics and examines the ways in which we have learned to tinker with and shape the spread of ideas, viruses, and trends—sometimes with great success, sometimes with disastrous consequences.
Who is this book for?
- Senior pastors
- Missions’ pastors, teams and organizations
- Church planters
- Missions’ organizations
- Seminary and Bible college students
- Prayer leaders
- Great Commission Christians
Moving Towards the Great Completion
Purchase Options
This price includes shipping where applicable.
About the Author
Dr. Rev. John A. Mayer
Visionary, Global Strategist, Catalyst, Consultant, Thought Leader, Researcher, Missiologist, Professor, and Author
For 35 years, he has worked globally with over 1,800 churches/ministries from 75 denominations conducting research, consulting, and strategy in the areas of church planting, movements, city reaching, diaspora peoples, and unreached people groups. He has taken over 28,000 people on a Discover Your City Tour in different U.S. cities. John is the creator of the “Circle of Significance” for world missions strategy. He has also taught college and graduate courses for 24 years. He is the author of the CityView Report book now in its 17th Edition and he has several other published papers and articles. He holds four degrees.
